: From Band to Brand: The explosive success of BTS #IndiaNEWS #Samosa Snippets Streaming through their map of endorsements, brand partnerships, social media following, and global hits whose popularity

From Band to Brand: The explosive success of BTS #IndiaNEWS #Samosa Snippets
Streaming through their map of endorsements, brand partnerships, social media following, and global hits whose popularity led to skyrocketing sales for brand partners, presenting the ultimate endorser BTS.

The BTS discography needs no introduction, but here we stream through their ever-growing and always glowing popularity, social mentions that break Twitter records, along with endorsements and brand partnerships that are more than just beneficial, understanding how a boy band from South Korea became the ultimate brand endorser, globally.

Dynamite The BTS Explosion

To understand how the brand evolved as a global brand favourite, it is essential to understand the gigantic footprint it has created in the world with their work.

After the groups inception in 2010, a final formation, shift between genres, and a few moderately successful albums in Korea, the band achieved their commercial breakthrough when they started exploring the bars between emotional agony and uplifting delight of the youth.

BTS exploded in the 2017-2018-2019 period and gained global stardom. They are substantially responsible for putting K-Pop on the global map through international milestones. In September 2017, the genre had its first Billboard Top 10 debut with Love Yourself: Her by BTS.

BTS score Top 10 debut on Billboard 200 with "Love Yourself: Her" album billboard (@billboard) September 25, 2017

Back home, within a week of Spotifys launch in India in 2019, BTS was among the top ten artists in the country, ranked at #7 . In 2019, BTS was the first group from Asia to surpass 5 billion streams on Spotify, and in February 2020 the boy band reached a new milestone, more than 8 billion streams on the platform.

Butter The Smooth Spread

The Korean Wave spread faster than melting butter and BTS gained a cult following that any social media user wouldnt be unaware of, #BTSArmy is too gigantic to go unnoticed. Further, BTS has appeared in Time Magazines 25 Most Influential People On The Internet list in 2017, 2018, and 2019.

The band set an all-time 24-hour and YouTube Premiere record with Dynamite, garnering 101. 1 Mn views in the first 24 hours, in August 2020. This record was then broken by (no points for guessing) themselves in May 2021 with the release of Butter, setting a new record of 108. 2 Mn views in the first 24 hours. The band now holds the #1 and #2 record spots on YouTubes All-Time Top 24 Hour Music Debuts.

BTS Dynamite (Official MV)

BTS Butter (Official MV)

The Korean Wave set a new global record of 6. 7 billion K-pop-related Tweets in 2020. India ranks #10 in the top 20 markets tweeting about K-pop (ranked by Tweet Volume) and the top 20 markets tweeting about K-pop (ranked by a number of unique voices).