: UP Pilots Butter Chicken, Aloo Achari Burger Franchise Earns Rs 13 Crore/Year #IndiaNEWS #Food Rajat Jaiswal started flying in 2009 and has enjoyed every bit of his 7,000 plus hours operating airbuses.

UP Pilots Butter Chicken, Aloo Achari Burger Franchise Earns Rs 13 Crore/Year #IndiaNEWS #Food
Rajat Jaiswal started flying in 2009 and has enjoyed every bit of his 7,000 plus hours operating airbuses. A resident of Noida, Uttar Pradesh, he is a commercial airline pilot working as a senior commander. However, when he is not flying over clouds, he grounds himself to an activity that brings out the foodie in him.
He is usually spotted hanging around Wat-a-Burger outlets, if the city he flies to has one, not because of his love for food but also to check on his franchise. The venture, started in February 2016 with his childhood friend, Farman Beig, has its own line of unique burgers with a desi twist.
Indian Chaat Fries served at Wat-a-Burger outlets.
Flavours include Chicken Makhani, Tandoori, Aloo Achari, Double-Decker, among others, which are offered with shakes and fries. The business, with 60 outlets, is spread across 16 cities and nine states, earning a revenue of Rs 13 crore a year.
A Flying Start
Apart from following his passion for food, Rajat wanted to build his own venture due to the vagaries of the airline industry.
“I have witnessed the ups and downs in the aviation industry. In the past 12 years, three major airlines have sunk or shut shop. The industry is volatile. Besides, a lot of health factors determine the length of one’s career. So, it is always safe to have an alternate source of income,??? the 35-year-old tells The Better India.
Asked about choosing the food sector as an alternative career, Rajat replies, “Food is a lucrative venture and will never sink. Besides, it is also about following my passion. I always wanted to enter the food industry and discussed plans with Farman over the years. So, when the time was right, we launched Wat-a-Burger. ???
Chicken Wabbers served at Wat-a-Burger outlets.
The business has faced turbulent times. When the first outlet took off, the brand was unknown and unconventional. Moreover, big brands, including the international burger chains such as McDonald’s, KFC and Burger King, were direct competitors. But Rawat boldly navigated his way through it all.
“We stood outside these outlets and offered the burgers to potential customers. We marketed the food item with a payback guarantee. We assured repayments for customers who did not like them. Fortunately, such an occasion never occurred in the initial three months when the campaign was running. People loved us for our uniqueness,??? he adds.
Their desi-flavoured burgers, like Aloo Achari, are a hit with the locals.
Farman, the CEO of the venture, owned another business before he quit and decided to join Rajat. He entered the burger venture to fulfil their childhood dream. “Rajat always discussed business ideas with me, and one day we narrowed it down to burgers but we did not want to be another burger outlet in the market.

Stock Market NEWS Best intraday tips Intraday Stocks below 100