: Shillong Venture Making Farmers Famous, Supplies Worlds Finest Turmeric #IndiaNEWS #Entrepreneurs Lakadong Valley in the picturesque West Jaintia Hills of Meghalaya is famous for its special type

Shillong Venture Making Farmers Famous, Supplies Worlds Finest Turmeric #IndiaNEWS #Entrepreneurs
Lakadong Valley in the picturesque West Jaintia Hills of Meghalaya is famous for its special type of turmeric – Lakadong Turmeric. This wonder spice is known to have an exceptionally high curcumin content thanks to favourable soil, climate and environmental conditions.
While your regular supermarket varieties of turmeric usually have 3% to 5% curcumin content, Lakadong Turmeric goes as high as 12%, according to a test conducted in 2020 at a Kolkata-based FSSAI-approved laboratory.
As a consequence, Lakadong Turmeric possesses significant health benefits, while also giving it a rich flavour, strong aroma and a vibrant orange-yellow colour.
“Research suggests that curcumin can help in the management of oxidative and inflammatory conditions, metabolic syndrome, arthritis, anxiety, and hyperlipidemia,??? according to this 2017 paper titled Curcumin: A Review of Its’ Effects on Human Health.
Enter Shillong-based venture, Zizira, founded by American entrepreneur Ralph Budelman from Chicago, Illinois, who noticed the untapped potential of turmeric from Lakadong.
He understood how this wonder spice was significantly superior to its global counterparts, but ironically remained unknown to the rest of the world. Ralph wanted to market this high-value turmeric and establish a name for itself and the Indian state where it originates from, Meghalaya. In 2018, the company started sourcing and selling 100% organic Lakadong Turmeric from local farmers and soon became Zizira’s flagship product.

‘Making Farmers Famous’
Zizira is an e-commerce business founded by Ralph Budelman in 2010. The venture deals with spices and herbs and its vision is to pioneer the development of natural products, proving the underutilised potential of North East India in a way that sparks a movement.
“Our CEO, Ralph Budelman, first came to Shillong in 2004. Prior to that, Ralph and his wife, Joanna, were based in Bangalore where they were involved with two business ventures that he had started. Eventually, they came to Shillong and were amazed by the untapped potential that this land had to offer. In 2004, Ralph started Chillibreeze, a successful PowerPoint formatting service company for consulting firms and Fortune 500 companies. Ralph’s vision to start Chillibreeze here was influenced by the potential he saw in our youth. He wanted to ensure that this potential did not go to waste, so he started Chillibreeze to generate employment and offer better opportunities,??? says Kimbretta Khongwir, a Shillong native who manages the Zizira’s day-to-day business.
A few years after Chillibreeze’s inception, Ralph took another leap of faith and launched Zizira, a food-based company with a mission of ‘Making Farmers Famous’.

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