: 2021 Marketing Strategies to Increase Your Customer Base #IndiaNEWS #Marketing For small businesses, the next few years are going to be unlike anything we have seen before, which is why you need to

2021 Marketing Strategies to Increase Your Customer Base #IndiaNEWS #Marketing
For small businesses, the next few years are going to be unlike anything we have seen before, which is why you need to revamp your 2021 marketing strategies to reach your customer base.

We outline nine strategies to undertake next year and how businesses can adapt to them.

1. Review Your Current Strategy

A review process is always necessary in the marketing world. To adjust to content marketing trends in 2021, it is important to look at what you currently have in place.

Break down each segment of your content strategy: SEO content, blogs, social media, email marketing, paid advertising, and websites.

Study the top blogging tips and compare them to your current content. You may find that your blog posts need editing or restructuring to be relevant to a new audience.

Source: Venngage

Analyze your social media posts to understand the best times to post and what kind of content gets the most attention.

You should also review the metrics you have set for marketing. The goals for 2020 may no longer be relevant next year.

The review process will help define the micro-moments businesses should prioritize in the customer journey in 2021.

2. Move to eCommerce

The pandemic has pushed businesses online faster than any other event in the past. This has led to a surge in eCommerce selling, which has directly impacted content marketing in 2021.

Focus on creating content that is geared towards buyer intent. Use tools like Ahrefs, Google Trends, and Google Keyword Planner to research and implement keywords.

Choose topics that are targeted to your audience and encourage them to engage with your brand in meaningful ways that lead to active purchases and advocacy for your brand.

Look at eCommerce opportunities beyond Shopify or your website. Instagram Shoppable posts or Facebook Marketplace are now options to market and sell your products.

Source

Brands need to be where their customers are, and for the foreseeable future, customers will be online.

3. Look into Marketing Automation

Most marketers lack the time and resources to implement the strategies they plan for. Marketers are busy people, and with so much happening online now, they’re going to be even busier.

One of the significant 2021 marketing strategies we will be seeing is the push towards marketing automation, which can make work easier for marketers.

These tools can be programmed to share content at specific times and to respond to customers even when the team is unavailable.

4. Use Google’s Free Tools

Google now offers a variety of free tools that can boost your content marketing in 2021, no matter what size your business is.