: Brand Saga: Honda Activa’s 20 years of ‘scooterizing’ India #IndiaNEWS #Brand Saga Touted as the ‘National Scooter of India’, the two-wheeler has been our ‘saathi’ in disguise when we

Brand Saga: Honda Activa’s 20 years of ‘scooterizing’ India #IndiaNEWS #Brand Saga
Touted as the ‘National Scooter of India’, the two-wheeler has been our ‘saathi’ in disguise when we rode those extra miles to reach somewhere. Today we hop onto the Honda Activa advertising journey.

India saw the entry of its first scooter in 1972 when Moped India Ltd launched Suvega which was soon followed by Kinetic Engineering Limited introducing their moped – Luna. How can one forget the mighty Chetak aka ‘Hamara Bajaj’. Slowly, the nearly dead scooter segment caught the eye of ‘Activa’ which has been synonymous with any type of scooter in the country for two decades now. Thus began the Honda Activa advertising journey.

Honda 2Wheelers India recently announced that ‘Activa’ has created a new first as the scooter brand achieved the 2. 5 crore customers mark. On the completion of its 20 years in India, we take a look at the Honda Activa advertising journey.

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