: YOLO Social Media Matters Release a Report on Youth Internet Usage and the Privacy and Security Concerns Associated with It #IndiaNEWS #Business The survey conducted by YOLO & SMM shed light

YOLO Social Media Matters Release a Report on Youth Internet Usage and the Privacy and Security Concerns Associated with It #IndiaNEWS #Business
The survey conducted by YOLO & SMM shed light on user experience on social media, its content and advertisements flashing on it
The study was dominated by young women respondents who shared their views on the online media
Shattering the misconceptions about social media, the survey showed how the platforms are being used solely for communication, self-expression and business
Youth Online Learning Organization (YOLO) & Social Media Matters (SMM) concluded an exclusive survey to understand and analyse the modern-day concerns of internet usage, privacy and security. The survey further circumferenced around various matters such as the ads and usage of personal data, opinions on curated content etc. It helped the organisations to explore and assess exclusive platforms that impact the users positively. The analysis also reflected how the youth could influence the entire humankind and be the changemaker as they use social media to bring a social change.
The survey got an overwhelming response as 2303 respondents got acquainted with the organisation to share their thoughts and out of them, 1401 were women; thus reflecting massive participation of females in proportion to males. Most of the respondents were from the Southern part of India, followed by North-Eastern, including Eastern regions of India.
The study encompassed the use of social media by youth and how most of the people use it for communicating with their friends and family, self-expression and business. The organisation observed that only one-tenth of the respondents use social media for business and around one-fourth of the respondents use it for self-expression, whereas, one-third of the respondents also use social media for learning. Interestingly, YOLO & SMM also witnessed that the use of social media for self-expression and interaction with friends and family is higher compared to those who use it for self-expression and business.
The study also revealed that a few users do not entertain ads as it disrupts their experience. Some of them also feel differently about social media as they think it is a medium which propagates negative thoughts and misinformation, further impacting their peace of mind and life adversely.
Internet, over a short span of time, has become an essential part of peoples lives, introducing social media to the users and making them accustomed to the online portals. Supporting similar thought, the report also suggested that out of all the people that use social media, 88% of those who use it for learning are benefitted the most, getting an advantage over the rest. In contrast, people who use social media for general purposes found it 81% beneficial.

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