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: 4 Clever Ways to Get More Email Signups #IndiaNEWS #Marketing Are you looking for a way to grow your email list? If so, you’re not alone. Email marketing is one of the best ways to grow your company.
4 Clever Ways to Get More Email Signups #IndiaNEWS #Marketing
Are you looking for a way to grow your email list? If so, you’re not alone. Email marketing is one of the best ways to grow your company. It’s no surprise that business owners across all industries use email to skyrocket engagement and conversions.
The thing is, getting people to sign up for special content and offers from your brand isn’t easy, especially if you’re starting with a brand new list. Research shows that despite the challenges, email marketing is worth pursuing. On average, companies see a 4,400% return on investment when they optimize their email strategy.
Today, our goal is to go over four ways you can get more people to subscribe to your email list. The tips outlined below have something for everyone. You’ll find ways to get more people to subscribe using your website, social media, and content marketing strategy.
Let’s dive in!
Create Value-Packed Lead Magnets
Your blog is an excellent way to get more subscribers. A whopping 77% of online users read blog posts, and that number is on the rise. Consumers are interested in long experiences with brands. Gone are the days where someone buys a product and doesn’t come back for several years.
If you want to ensure that you have a long, happy relationship with each of your customers, you have to encourage them to sign up for emails from your business.
One way to instantly get new visitors to join your list is with a lead magnet. Essentially, lead magnets are pieces of content that help consumers with a specific goal or pain point. In exchange for your piece of content, a user has to provide their email address. You could publish an educational course, long-form guide, or infographic, just to name a few examples.
Youll create a more effective lead magnet if you understand the needs of your audience. Think about some of the hurdles your customers might face and how you can bring them one step closer to their goals.
Don’t forget to optimize your blog for conversions by creating an opt-in form that encourages users to subscribe to your email list. You can even segment your audience by creating unique lead magnets for each subsection of your customers. For instance, an online pet store owner could create two lead magnets, one featuring a dog and another with a cat. Customers that show interest in the cat-themed lead magnet are likely looking for similar content and offers.
Run Monthly Giveaways
You can dramatically grow your email list by creating monthly giveaways. In most cases, you’ll want to offer one of your most sought-after products or services to the winner.
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