: Case Study: How Nutralite Choco Spread organized breakfast with Moms for awareness campaign #IndiaNEWS #Case Studies As a part of the Nutralite choco spread campaign, the brand interacted with mom

Case Study: How Nutralite Choco Spread organized breakfast with Moms for awareness campaign #IndiaNEWS #Case Studies
As a part of the Nutralite choco spread campaign, the brand interacted with mom influencers through a virtual event helmed by Sanjeev Kapoor.

Nutralite forayed into the healthier choco spreads category with the launch of a new product. The case study explores how Nutralite choco spread campaign created awareness around the new product through a social media initiative.

Category Introduction

At Rs. 170 crore and growing at 25% YoY, Choco-spread as a category is an opportunity. Kids love to eat chocolates and can eat them with anything and everything. Current Choco spreads are perceived as unhealthy with a fear of addiction & obesity.

Brand Introduction

Nutralite has a high equity in the spreads category and is known as a healthier alternative. There was a need gap of ‘healthier Choco spreads’ which the brand had plugged in.

The brands aim was to announce the launch of Choco Spread and to co-create Choco Spread based breakfast recipes with mom-kid duos and demonstrate how the brand can help mothers resolve their kidp?&H??XZ????[?H??X?]?H???X^[Z^?H]??[???[?[?X?H?X[???Y?[?X?]?]H][????YH??????]?[]H??????XY?[ZY??[[X?B????XZ?[???Y?X]HX[H??XZ???[?^?H?[[??H??[??????]?[]H??????XY??[??YH?[?^H??XZ??]??[][?[?????H[???[??H?Z[H?]??H?Y8?&??X?K?H??X[H??[???[?XR?S?????XZ??X?K?]?[X??]H?Y??[??Y]??????????????Y]?????[??Y?[HH????Y?H?]?[]H
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