: 5 ways Visit Saudi is using social media in its tourism-revival marketing plan #IndiaNEWS #Global Samosa We curate strategy highlights with a deep dive into the Visit Saudi tourism department and

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5 ways Visit Saudi is using social media in its tourism-revival marketing plan #IndiaNEWS #Global Samosa
We curate strategy highlights with a deep dive into the Visit Saudi tourism department and how they use social media to create a dreamy world one must experience.

Powered by the Saudi Tourism Authority, Visit Saudi is the countrys invitation to the world, a marketing effort to familiarise people with their language and culture. Saudi Arabia opened up to tourists in a landmark decision in September 2019, to reduce the countrys economic dependence on oil. The country opened up a visa regime in 49 countries and relaxed the strict dress code for female visitors. Visit Saudi Social Media handles were created to reflect and promote this development.

According to official sources, Saudi Arabia’s overall number of tourist trips was on course to hit 93. 8 million by 2023, up from 64. 7 million in 2018. The numbers, however, reflect the pre-pandemic situation.

Soon after the historic decision, COVID-19 gripped the world, pretty much halting tourism completely. With global revival now on cards, Visit Saudi has been aggressively marketing to tourists; this includes mediums such as OOH, Tripadvisor, and digital marketing.

With social media, Visit Saudi disseminates information about the various places one can visit on their trip, including Riyadh, Dammam, Al Ahsa, Yanbu, Taif, Jeddah, and more.

Potential tourists are also routinely driven to check the Visit Saudi website for more information about travel and activities one can indulge in once they are there. Pictures shared by the authorities are breathtaking as well as informative — they portray a mix of heritage and modernity.

#DidYouKnow ?

One of the most recurring post format used by Visit Saudi is trivia. They share an interesting fact about the place, often reeling people in with historical facts, and then building intrigue about them — nudging people to read more. These are packaged as reasons for visiting the said places.

In some cases, the format is used to document and share a crucial part of the Arabian culture that can be added to the trip — enhancing and enriching ones experience. The format is also used to share a part of the information, asking people to fill in the blanks. A few hours later, the answer is usually shared.

#Didyouknow: Al Ahsa – once a haven for traders and caravans crossing ancient trade routes – bears traces of human settlements that date as far back as 5000BC. Just one of the many reasons to visit this incredible region. #VisitSaudi #AlAhsa pic. twitter. com/U9AsHlkuy6— Visit Saudi (@VisitSaudiNow) December 26, 2020

The answer is Aarif Castle. — Visit Saudi (@VisitSaudiNow) December 22, 2020

The sounds of #Najd: a captivating expression of its ancient culture.