: After Robbery Left Her With Just Rs 100, Thrissur Woman Rebuilds Fortune With Chips #IndiaNEWS #Inspirational In 2011, Elavarasi Jayakanth, a native of Tamil Nadu’s Usilampatti, saw her life completely

After Robbery Left Her With Just Rs 100, Thrissur Woman Rebuilds Fortune With Chips #IndiaNEWS #Inspirational
In 2011, Elavarasi Jayakanth, a native of Tamil Nadu’s Usilampatti, saw her life completely change. She became the victim of a robbery at her own supermarket, which resulted in her losing all her money. The trauma from the experience left her shell-shocked, and she remained admitted in the hospital for months, unable to overcome the dejection at having lost her dream venture.
Elavarasi’s family had moved to Thrissur district in Kerala, more than 45 years ago. She grew up watching her parents and grandparents make sweets and snacks to earn their livelihood, and from a young age, helped them sell these products across different homes in her village.
After she was married, she continued down the same path as her family, and began making sweets and snacks at home, which she would then distribute to nearby stores and other homes. She says the aroma and quality of her products impressed the customers, which led to a gradual increase in orders.
“I had always wanted to be a businesswoman,??? she tells The Better India, and adds, “I discussed the idea of opening a supermarket here in Thrissur with my husband and children, wherein different snacks and chips would be sold. We combined our savings, and took a loan of Rs 50 lakh from banks and neighbouring loan sharks to open the mart in 2010. ???
The 40-year-old says the life she was living was beyond what she had envisioned in her dreams. “Day by day, I saw our sales and the number of happy customers increase. I had also provided employment to around 50 people. According to customer requirements, I introduced a variety of products,??? she recalls. These included halwa, chips, and cakes made of fruits and vegetables including mangoes, oranges, gooseberries, chinese potatoes, Averrhoa bilimbi, jackfruits, and cucumbers.
But her smooth-sailing life was stalled abruptly after her robbery. “When my dream venture collapsed, I was both mentally and physically disturbed,??? says Elavarasi who suffers from low blood pressure-related problems. “But even so, I was not ready to give up. My faith in myself helped me restart my own business, and today, I own four stores which make as many as 60 products, including sweets, snacks, cakes, and pickles,??? she says.
Picking herself back up

“The shock and trauma of the robbery resulted in me being in the hospital for months, and no medicines were effective. Over time, I came to the slow realisation that I couldn’t afford to carry on living in fear. This was not just for the sake of my own family, but also for those who were dependent on me and my venture. I’d borrowed money from people, who would also be at a loss if I did nothing to pull myself out of this situation,??? she says.

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