: Brand Saga: Google India’s quest of ‘Reuniting’ humanity with heart-warming tales #IndiaNEWS #Brand Saga A tech giant but an emotional brand, the Google India Advertising Journey is the epitome

Brand Saga: Google India’s quest of ‘Reuniting’ humanity with heart-warming tales #IndiaNEWS #Brand Saga
A tech giant but an emotional brand, the Google India Advertising Journey is the epitome of carving beautiful narrations to drive home the brand message, creating legacy for the brand in a short span.

‘Partitions divide countries, friendships find a way,’ – the unforgettable Google ‘Reunion’ campaign has made us all shed tears of joy. A granddaughter in India decides to surprise her grandfather on his birthday by reuniting him with his childhood friend (based in Pakistan) after 6 decades of separation due to the partition, with a little help from Google Search. The storytelling so warm, the narration so impactful, the campaign is truly one of its kind. This Thursday, we kickstart the New Year for Brand Saga by revisiting the Google India advertising journey.

Google Enters India

Google, an American search engine company, founded in 1998 by Sergey Brin and Larry Page forayed in India only in 2003-04, at a time when the internet penetration in the country was just 0. 4% as compared to the 500 million and growing internet userbase now.

Since then the company has undergone several changes and evolved its array of offerings with a set goal- to bring all Indians online. From enhancing its Search feature to building tools for small businesses and promoting online payments, and advertising services, Google wanted to help Indians connect to the Internet seamlessly a trend that reflects in the Google advertising journey as well.

Google India Advertising Journey

While there is no clear indication of when and how did Google start promoting its offerings in the Indian market, there is a huge portfolio of the company when it comes to launching campaigns,-keeping the Indian consumer at the core of its communication strategy.

In its initial years, Google helped fans discover films, movie characters, songs, actors, showtimes, and trailers aligning its core objective of connecting people through the power of the Internet. After enabling a seamless experience for users to search their queries in simple and natural language and speeding up the process, Google shifted its focus to the mobile revolution.

Towards 2007-08, the company stated that mobiles will become the primary means of access to the Internet. Following the announcements, it also joined hands with telcos like Airtel to amplify the message set up amidst a dystopian narrative to promote ‘Search Made Simple’.

In 2009, the company updated a more sophisticated version of Google Chrome and started marketing tidbits about better browsing by positioning Google Chrome as a web browser that combines a minimal design with sophisticated technology to make the web faster, safer, and easier.