: Wherever You Are, This Duo Will Deliver Your Hometowns Snacks to Your Doorstep #IndiaNEWS #Bengaluru I recall the time my colleague in Bengaluru was having intense cravings for bhakarwadi (a traditional

Wherever You Are, This Duo Will Deliver Your Hometowns Snacks to Your Doorstep #IndiaNEWS #Bengaluru
I recall the time my colleague in Bengaluru was having intense cravings for bhakarwadi (a traditional sweet and spicy snack popular in Maharashtra), which lasted for months on end, till she finally managed to head home. Sure, she could have satiated her craving with sincere search on her part, but she knew the taste wouldn’t be the same. Nothing comes close to indulging in the soul-satisfying local cuisine we’ve all grown up eating.
No doubt, regional snacks have penetrated metro cities, but certain dishes remain hard to source and often don’t match the authenticity of their home states.
Observing this gap in the market, two friends, straight out of college, began The State Plate (TSP) in August this year. The bootstrapped e-commerce venture, started by 21-year-olds Muskan Sancheti and Raghav Jhawar, sources authentic snacks and condiments from various states and delivers them right to your doorstep.

From Gujarat’s lip-smacking Induben khakhras to Bengaluru’s Subbama’s nippattu, Rajasthan’s khichiya, West Bengal’s kasundi and Kerala’s kuzhalappam, TSP has tied up with nostalgia-inducing local brands and vendors to provide their customers with a variety of food from their home states. The business has also tied up with home chefs, who cook items like gunda ka achaar, puchka aloo masala, coconut barfis and chaklis, among a host of other snacks.
The best part is that all 500 products, which range from snacks to sweets, spices, staples, pickles and chutneys, are delivered across the country.
A sudden change of plans
The start-up was the product of the COVID-19 pandemic. Bengaluru-based Muskan and Kolkata-based Raghav headed home in March this year, and appeared for their final exams online. Like most of their peers at the Shri Ram College of Commerce, Delhi, the duo had secured jobs through placements and had plans in place — working in big corporate setups, and then opting for an MBA course.
So what changed these plans?
Muskan and Raghav, founders of The State Plate
“It was the day we ran out of traditional Rajasthani papads,??? Muskan recalls, in a conversation with The Better India, adding, “We had no way to source it from the state, due to imposed restrictions. Being marwaris, our meals are incomplete without papad. After great difficulty, we did manage to find a shop in Bengaluru, but the delivery charge was higher than the price of the product. The incident sparked an idea. ???
Muskan discussed this idea with Raghav, and for the next couple of weeks, the two brainstormed the pros and cons of starting a business during the lockdown. They had mulled over a few business ideas before, but this one was seemingly the most feasible.

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