: #NotInstaWorthy Challenge: 7 ‘Unfiltered’ Ways to become a Zero Food Waste Champion #IndiaNEWS #Environment This article has been sponsored by DBS Bank India There is a popular expression

Posted in: #Environment #IndiaNEWS #NotInstaWorthy

#NotInstaWorthy Challenge: 7 ‘Unfiltered’ Ways to become a Zero Food Waste Champion #IndiaNEWS #Environment

This article has been sponsored by DBS Bank India

There is a popular expression in culinary lingo You eat with your eyes first. And you know its true, because we’ve all spent hours mindlessly ogling sinful videos and photos of mouthwatering food. On the flip side, we’ve also been guilty of spending hours shooting and editing that perfect food pic standing on chairs to get the perfect angle, filtering and cropping for the ultimate aesthetic. It’s all about the likes!
But, there is another side to this delectable world of food photography a negative one. This side, rarely shown, has heaps of rotting vegetables, food scraps and waste, clogging our bins and landfills across cities. A report confirms that India alone produces around 67 million tonnes of food waste every year. Ironically, while sections of the society manage to look at food as an indulgence, others struggle to receive it as basic sustenance.
Recognising this disparity, DBS Bank India and The Better India have launched a movement to propel us towards Zero Food Waste with a unique challenge to bust the myth that reducing food waste looks #NotInstaWorthy
In a world where memorable eating experiences are judged based on how Instaworthy the photos or videos are, this challenge aims to turn the tables on food waste by urging people (that means YOU!) to share your waste-reducing hacks on Instagram using the hashtag #NotInstaWorthy. This is a great way to use your Instagram feed for good- plus the 10 best entries will win an exclusive Zero Food Waste hamper!
Curbing food waste feels good, but let’s show people that it can look good too! More importantly, it draws attention to the growing problem of food waste in a country that can ill afford it, along with the solutions to help consumers stop it, right from the comfort of your home.
Next time, instead of leaving behind a messy kitchen, use the scraps and leftovers to make a delicious smoothie or soup. Then share a picture of it on Instagram so you can challenge the mindset that it’s #NotInstaworthy. Pickles, jams, preserves- it’s all part of increasing shelf life. “Take a shelfie??? of your favorite one and tag and follow DBS Bank India and The Better India with #NotInstaWorthy in the caption
To get you inspired here are 7 quick ways that can transform your kitchen and your Insta feed
From Root to Shoot
Source: Potato peel chips & orange rinds candles
Don’t dump those delish discards from potato and banana peels to orange and lemon rinds, there is another world of culinary brilliance made out of vegetable and fruit scraps. And whats even better is that these scraps are not just full of flavour and texture but also rich in nutrition.