: From storyboards to client decks – ChatGPT finds unique use cases in the Indian ad world #IndiaNEWS #Experts Speak ChatGPT has left the advertising world stunned & many agencies have started

From storyboards to client decks – ChatGPT finds unique use cases in the Indian ad world #IndiaNEWS #Experts Speak
ChatGPT has left the advertising world stunned & many agencies have started including it in their daily tasks. We speak to brands and agencies to find out ChatGPT’s use cases in A&M and the future of AI.

Every client needs someone who is always brimming with ideas, can understand their abrupt briefs, has the ability to turn it into a deck within a few minutes, and can brainstorm ideas for an entire month in just one sitting. No, we are not talking about Emily in Paris and her superhuman abilities. We are talking about the other superhuman tool that has left many copywriters speechless and has become envy for many – ChatGPT.

Many writers are losing their sleep worrying about AI replacing their jobs, while a few have already started mastering the tool. In a few months, virtual assistant ChatGPT has already seen early adopters across industries. In fact, as per Open AI CEO Sam Altman, ChatGPT saw one million users in less than 24 hours. Meta’s Instagram and Facebook, two very popular social networking sites, took months to hit the one million mark.

Software engineers are using it to write and debug codes, and advertising professionals aren’t far behind. They have experimented with ChatGPT to conjure decks, write copies, draft emails and make a whole idea board. As per Glassdoors social media platform Fishbowl, 37% of marketing professionals said they’ve used OpenAIs ChatGPT or another AI program in their work.

Acceptance of AI in Advertising

The Indian advertising industry has already seen ChatGPTs uses cases across departments.

Sharing a few, Sudhir Das, Executive Creative Director, DENTSU CREATIVE India said, “Some of my colleagues have chosen to outsource certain parts of their jobs ad copy, A/B testing variations, writing product descriptions. Some other colleagues use it as a brainstorming tool to riff with. Some use it just for research. Some designers use it instead of Lorem Ipsum. The best CRM is pretty much just chatbots now. An acquaintance has started using it to create personalised cover letters for every job he applies to. ???

Das believes we’re on a cusp of a revolution and he is super excited to see how it can make our lives easier. At the same time, he has one concern, which does bring down his excitement.

“Every revolution claims its martyrs. Often, it’s someone who didn’t even choose it. And sometimes, I wonder what the martyrs feel,??? added Das.

Even advertising wizard Ryan Reynolds called it ‘mildly terrifying’ after he used it to write an advertisement for Mint Mobile.

SEO, Secondary Research & Personalisation ChatGPT’s uses cases

Apart from its wide creative applications, ChatGPT can become a powerful tool in SEO’s arsenal.