: Startups Plant-Based Car Wash Helps India Save Millions of Litres of Water Every Day #IndiaNEWS #startup This article has been sponsored by GO Waterless Nitin Sharma had a carefully-mapped out a

Startups Plant-Based Car Wash Helps India Save Millions of Litres of Water Every Day #IndiaNEWS #startup
This article has been sponsored by GO Waterless

Nitin Sharma had a carefully-mapped out a career path. He completed his BBA from the Institute of Advanced Studies in Education(IASE) and took over his father’s automobile business.
While things went according to the plan, some operational challenges in the business forced him to halt and introspect. This led him to come up with a business model that would not only help him overcome his challenges but could also help many others for generations to come.
From a Businessman to Water Warrior
“I was handling a mechanic workshop as well as dealerships in battery, tyres and other car services in Chhattisgarh. But there was a recurring operational problem that we just could not overcome. During the summers, most of the water sources would dry up, and this posed a massive challenge for us since we needed water to clean the cars before delivering them to the customers. Consequently, repeated lapses in that area were harming our business. Lack of adequate water supply is a problem that ails a majority of the country, and this situation made me realise how bad it is,??? Nitin mentions.
He was right, and a report titled Composite Water Management Index published by NITI Aayog in 2018, confirms this. According to the report, India is undergoing one of the worst water crises in its history and it has impacted more than 600 million lives in India. The report further added that 70 per cent of drinking water in India has been contaminated and placed the country at 120th position in a list of 122 countries in the water quality index.
With all this alarming information, Nitin began to search for alternatives. It was at that time when a relative told him about the concept of waterless car washing which was popular in the west. Sensing a solution, he dug deeper and found that spray cleaning was indeed a viable alternative to conventional cleaning with water. But there was yet another challenge to overcome.
“Most of the solutions available are full of chemicals and harmful for the environment, and since I genuinely wanted to save the environment by working to solve the water problem, I couldn’t opt for them,??? says Nitin. In 2017, he decided to create his own plant-based organic spray car cleaner that could replace the traditional practice of car washing with water and soap.

After months of research and development with the help of a few chemical engineers, he was able to develop a plant-based lubricant cleaning spray. This was followed by several stages of trials and experimentations.
It took almost two years of hard work, and the innovative lubricant spray was ready. To implement it, he pooled an investment of Rs 10 lakh from his family and wife, Kshama Sharma, and launched the startup with her in October 2019.

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