: Movie theatres survived the Spanish flu in 1918. Can they survive the Covid-19 pandemic? #IndiaNEWS Since the start of the pandemic, the film industry has been in free fall.As deaths have continued

Movie theatres survived the Spanish flu in 1918. Can they survive the Covid-19 pandemic? #IndiaNEWS
Since the start of the pandemic, the film industry has been in free fall.As deaths have continued to climb, so have studio losses, with crowded theatres – once a source of collective entertainment and escapism – now seen as petri dishes for the virus.Familiar blockbuster franchises whose summer releases studios banked on to balance bleeding ledgers have been barred from shuttered theatres. The 25th James Bond film, “No Time to Die,??? the 7th “Mission Impossible,??? Marvel Universe’s “Black Widow,??? “Wonderwoman 1984??? and Spider Man’s latest iteration, “Far From Home,??? have all been delayed. The billions of dollars invested in producing and marketing these films alone are sums that could make or break the studios.Desperate to survive, AMC – the biggest of the three mega-chains of theatres in North America – and movie studio Universal recently agreed to cut the exclusive theatrical release time down from 90 to 17 days before films could be streamed. Huge opening releases have long been crucial for both theatre chains and studios, so AMC giving up its biggest source of revenue for a small cut of Universal’s profits can be seen as a sign of desperation.The motion picture industry has endured pandemics and the threat of home viewing before. But in each instance, the existing way of doing things was upended.During the current crisis, it seems that shifts...Read more

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