: #DarrKeAageJeetHai: Celebrate Heroes This I-Day with an Anthem Saluting India’s Spirit #IndiaNEWS #India This article has been published in partnership with Mountain Dew What defines India’s
#DarrKeAageJeetHai : Celebrate Heroes This I-Day with an Anthem Saluting India’s Spirit #IndiaNEWS #India
This article has been published in partnership with Mountain Dew
What defines India’s resilient spirit? It’s people. And what makes these people so heroic? Some may say it is the zeal to do great things, while others point out the common qualities that many heroes possess — courage, sense of purpose and perseverance.
But, truth be told, there is one constant thing that drives the transformation of a country and its seemingly ordinary people — fear. Be it the fear of losing something or someone, the drive is often fuelled by courage to overcome this fear and become great.
India is filled with many such people — from the freedom fighters to the current day changemakers — who overcame their fears, to build a future for their country. So, this Independence Day, as we celebrate yet another year of exemplary greatness gifted to us by these changemakers, Mountain Dew along with Saregama, has come with a reimagined version of the iconic song ‘Ye Desh Hai Veer Jawano Ka’, originally sung by Mohammed Rafi and Balbir, and written by Sahir Ludhianvi.
Mountain Dew’s version of the powerful anthem, composed by music producer/composer Ram Sampath, features vocals from prominent Bollywood singer Sukhwinder Singh. The new rendition written by lyricist Swanand Kirkire reiterates the recurrent philosophy of victory beyond fear- Darr Ke Aage Jeet Hai and salutes the nation’s spirit of emerging victorious in the face of fear.
Guided by Singh’s electrifying voice singing the lines- Yeh Desh Hai Veer Jawaano Ka, Albelo ka Mastano ka, Yahan Sadiyon Se Ye Reet Hai Ji, Har Darr Ke Aage Jeet Hai Ji- the music video features Independent India’s most defining moments. Be it the 1983 cricket world cup, the launch of Mangalyaan, or the Oscar win by music maestro A. R Rahman, the song pays tribute to India’s ever-growing legendary legacy. It is a testimony of our resilience and a timely reminder that as a nation we have the power to beat all odds, we have done that in the past and can do it again.
Additionally, Mountain Dew is also using this opportunity to appreciate different brands across India, for the work they do toward empowering the country. You can find more on how they are doing it, here.
“People are looking for strength and inspiration at this time and a classic from Saregama like ‘Yeh Desh Hai Veer Jawaano Ka’ along with brilliant composition by Ram Sampath, with a twist is sure to give people the strength to move forward and overcome their fears. I am thrilled to be lending my voice for this energetic track, Darr Ke Aage Jeet Hai’®,??? says the singer.
Here, The Better India brings to you 5 such heroes who did not let fear be an obstacle:
Devaki Amma
85-year-old Devaki Amma comes from a family of agriculturalists.
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