: Niva Bupa onboards Leo Burnett as its advertising agency #IndiaNEWS #Industry Updates Niva Bupa onboards Leo Burnett as its advertising agency to addresses their business problems with new age thinking

Niva Bupa onboards Leo Burnett as its advertising agency #IndiaNEWS #Industry Updates
Niva Bupa onboards Leo Burnett as its advertising agency to addresses their business problems with new age thinking and creative solutions

Niva Bupa Health Insurance Company Limited (formerly known as Max Bupa Health Insurance Company Limited) onboards Leo Burnett as its advertising agency partner, following a multi-agency pitch. The brand transitioned from Max Bupa to Niva Bupa last year, following a change in the shareholding pattern of the company. Niva Bupa is on a mission to democratize health insurance to make quality healthcare accessible for the masses. The company intends to bring in a fresh perspective to the health insurance category by enabling consumers to live a carefree life, without worrying about the financial constraints related to hospitalization. This partnership with Leo Burnett will aid the brand in fulfilling its vision of creating ground-breaking work to give people more control over their health and well-being.

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Nimish Agrawal, Senior Vice President and Head of Marketing at Niva Bupa Health Insurance said, 8?']?]?H?H?H?H]?[??[^?[??[???[??H????YY?H[???????Z[??[?H??[?[???H??[?8?'?Z[Z[??Y?x?????H??[?Z??[???H?HX??]?H?YY??[Y?HH?]Y??H[?Y?[??H?]Y??H???]]?H??H[?H??]]?H[?[???[???[????[??X?[??H??[?H??X??[????]??H??Y]^?[Y[H[?Z]]?H[?[?[?H?]????[???H??[?[??H[Y?Y?????][K??????Y?Z??[?K?S?[????]??]?XH ?[??Z?X[???[?XI??????ZY ??????'X[[???[??H?]Y??H???YH[??????????[???H[?[ZX??]?H?H?Z[???H?HXY??[???Y?Y[???????YH?H[?????Z[??]?H??X??XZ?[??X[[???[??H[?HX????X?H?[??H???????????[???][H?[?[??H???[Y?[???[?[??X??]H?[?Y?]??X[[???[??H?[??]KX?????H[??X]]?]N?[????Y?[??]??[?H?Z?HHX[Y?????X???????Y[???????????[Z??[??Z?XY???[????] ??????ZY ??????'???[??X???[?]H?????X]H?????][???[?H?]Y??H]?[[Y[??H????[?X[??????H??[??YY?H??????[][?X?][?[?]Y????Z???[?????[??X??Y?H?]?Y?H[??[??[??X]]?H??][???H?H???[??????????[????]??]HX[K???H???]?H?H?????[????]?]?Y???[??Y?[??HX?Y???????X[?[[??K?

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