: Meta isn’t just where users discover brands & products, it’s where brands & products discover customers: Arun Srinivas #IndiaNEWS #Interviews On the sidelines of Meta’s first marketing summit

Meta isn’t just where users discover brands & products, it’s where brands & products discover customers: Arun Srinivas #IndiaNEWS #Interviews
On the sidelines of Meta’s first marketing summit in the country, Arun Srinivas, Director, Global Business Group (India) at Meta, speaks to Social Samosa on how brands can drive profitable growth by using the Meta Apps.

With 440 million people just using Facebook in India, and Instagram and WhatsApp growing dramatically, Meta Apps play a consequential role in expanding the digital ecosystem.

The Rural internet population is also growing faster than the urban one, and by 2025, rural India is likely to have a higher number of internet users compared to urban centres. (Source: IAMAI & Kantar 2021). Meta platforms are enabling some of the largest brands in India to reach people in rural India and deliver strong business outcomes.

Globally, 200 million businesses, mostly small businesses, use Meta apps every month, and they have more than 10 million active advertisers across our services.

With the rise of brands and businesses exploring Meta Apps at different levels of the marketing funnel, Indian brands are yet to unlock the full potential of these apps to drive profitable growth. Both large and small businesses are experimenting with the apps from the Meta family to engage with their customers and direct them to discover their products and close the purchase loop.

Meta is currently working towards educating businesses on how they can leverage their ecosystem of apps to drive growth and profitability through the Meta Marketing Summit. Organized across Delhi, Mumbai and Bangalore, the Summit has featured marketing and creative veterans across industries, talking about how profitability and growth can be achieved through the right application of solutions offered by Meta’s ecosystem of apps. The Summit also highlighted the importance of Meta’s apps in an evolving macroeconomic environment and what it means for businesses.

In conversation with Arun Srinivas, Director, Global Business Group Meta, Social Samosa explores Meta Apps at different levels of the marketing funnels.

Edited Excerpts:

What are some things that brands should focus on to ensure they drive profitability through Meta Universe?

Meta has spent more than a decade building a powerful discovery engine — one that generates a connection with customers, demand for products, and interest in brands, small or large.

Personalized advertising is the bedrock of our business tools. It’s what makes connecting with a business on the Meta platform meaningful. It creates those serendipitous moments when a person discovers exactly what they were looking for and finds your business for the very first time.

Meta is not just where people discover brands and products; it is where brands and products discover their customers that’s the strength of our apps.