: SimSum Fine Jewelry celebrates its New Collection Launch in Mumbai #IndiaNEWS #Fashion Simsum Fine Jewelry, a new age Jewelry brand launched their new collection at Sette Mara, at The St. Regis, Lower-Parel,

SimSum Fine Jewelry celebrates its New Collection Launch in Mumbai #IndiaNEWS #Fashion
Simsum Fine Jewelry, a new age Jewelry brand launched their new collection at Sette Mara, at The St. Regis, Lower-Parel, Mumbai. The event was graced by the creme da la creme of the fashion industry from from Manasi Scott, VIdya Malvade, Nishka Lulla, Khushnaz Turner, Dilshad Khambata, Radhika Ruia, Neeta Lulla, Pria kataria Puri, Sharmila Khanna, Pooja Advani, Raageshwari Loomba and to the society elite previewing the never seen before collection. It aims to provide today’s young Gen Z customers with everyday, affordable, and real diamond jewelry perfect for layering and stacking.

In 2020, Mr. Sumer Gehani founded the luxury label SimSum Fine Jewelry extending his family’s 30 year old business of manufacturing and export of jewelry.
Speaking about the launch occasion Mr. Sumer Gehani, founder of SimSum Fine Jewelry said, I’m elated to reveal the collection we’ve put together over the past year. We were focused on finding the right balance between statement pieces and trendy designs, all while keeping in mind the concept of modern love. Given that this is just step one, the ambition to become true luxury remains. Evolving every season is very much in my creative vision. I like to keep a strong eye and pulse for what the market needs. Now that we have our brand out there, I want to focus on digital transformation – internally within our processes and externally to drive the development of e-commerce. I fully intend to build on these strong foundations as we focus on accelerating growth.
Having completed bachelors degree in Entrepreneurship and Finance from Babson College in Boston, USA, this is his first start up targeting the trendy consumer looking for fashionable well finished jewelry for themselves and gifting. Representing the ethical fashion movement, SimSum diamonds are sourced from conflict-free zones, and every product is made from recycled gold.
Hitting the right cords between timeless and contemporary, each piece is set by hand in 14K hallmarked gold with impeccable attention to detail and finish. The pieces have a dainty, delicate, and lightweight feel, making them the perfect fit for everyday wear, travel, and gifts.

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