: Noor Chahal and Kayan, as part YouTubes Foundry class of 2022 #IndiaNEWS #Other News By IANSlifeNew Delhi, July 29 (IANSlife) YouTube has announced the new Foundry class of 2022, the companys global

Noor Chahal and Kayan, as part YouTubes Foundry class of 2022 #IndiaNEWS #Other News
By IANSlifeNew Delhi, July 29 (IANSlife) YouTube has announced the new Foundry class of 2022, the companys global artist development programme that focuses on discovering and supporting talent around the world. Noor Chahal and Kayan, both Indian artists, are among the 30 artists from various genres and continents chosen for the Foundry class of 2022.
Foundry, founded in 2015, is YouTubes independent music incubator, supporting indie artists at all stages of their careers through annual artist development classes and ongoing release support campaigns.
Foundry artists are next generation entertainers, recognized for their innovative approach to music and storytelling. To date Foundry programs have supported 250 independent artists, with alumni including Arlo Parks, beabadoobee, Clairo, Dave, Dua Lipa, ENNY, Eladio Carrion, girl in red, Gunna, Kenny Beats, LostStories, Natanael Cano, Omar Apollo, REI AMI, Rema, Rina Sawayama, ROSALIA, Seedhe Maut, Snail Mail, Tems, Tenille Arts and many more talented musicians.
Pawan Agarwal, Director, Music Partnerships (India & South Asia), YouTube, Helping discover and break new artists, while helping them navigate every stage of their career is one of YouTube Musics core goals. This is especially important for independent artists, who are navigating todays increasingly digital landscape to find stability, creative fulfillment, and a global community of fans. Foundry gives independent artists a springboard to success and were excited to support such emerging artists and reduce barriers along their journey.
The latest Foundry class includes a global collection of artists from the US, India, Korea, Japan, Brazil and Sub-Saharan Africa. Featuring genres such as country, afropop, soul, latin urban and many more, the new class of musicians includes:
. Amari Noelle (US). Ashley Cooke (US). ART (DE). AVUA (BR). BabyTron (US). BIBI (KR). Black Sherif (SSA). Bruses (MX). Danielle Ponder (US). French The Kid (UK). Genesis Owusu (AUS). HaruNemuri (JP). Joeboy (SSA). Jossman (CO). Kader Diaby 4Real (FR). Kaike (BR). Kayan (IN). Magdalena Bay (US). Mehro (US). Nemahsis (CAN). Noor Chahal (IN). Obongjayar (UK). RIMON (NL). Roxane Bruneau (CAN). Skiifall (CAN). Snow Tha Product (US). Sudan Archives (US). Thuy (US). TSHA (UK). Yoss Bones (MX)
Noor Chahal said, Being an independent artist always comes with an essence of absolutely being true to your music as well as your audience. An artists success cannot be measured by definite parameters, everyone has their own definition of success. I see Foundry helping my music reach new people and ensure that my potential does not go undiscovered or unacknowledged.

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