: Agency feature: Graphixstory #IndiaNEWS #Agency Feature Who are we? Graphixstory Pvt Ltd, is an award-winning video and immersive tech-driven creative studio based in Kolkata, available globally.

Agency feature: Graphixstory #IndiaNEWS #Agency Feature
Who are we?

Graphixstory Pvt Ltd, is an award-winning video and immersive tech-driven creative studio based in Kolkata, available globally. We are an integrated collective of passionate, creative directors, storytellers, visual designers, animators, and techies who believe in the power of collaboration.

Surajit Majhi, Founder of Graphixstory, Avishek Saha, Co-founder of Graphixstory

Whats in the name?

We all love stories and storytelling through moving media is our forte. We are specialized in crafting animation and live-action-based storytelling campaigns, but we strongly feel that other mediums of storytelling are equally powerful & relevant as long as they convey the brand’s message clearly to their target audiences. Though we are specialized in video-driven storytelling, we will never think twice if we get the right opportunity to tell a meaningful story using other mediums as well. That is why ‘Graphixstory’ is relevant for us. Graphixstory- stories using graphics.

What we do?

2D/3D Animation I Stop-motion I Live-action Ad -storytelling I Illustrations I 3D Set Design | Experience Design (UI/UX) I AR-VR Integration I AR filters I Instagram Ads I Product Shoot (photo and video) | Influencer Campaign

Why we do it?

We believe that every piece of content/ craft is a reflection of our taste. We all love stories & we love to tell stories through our creative abilities, which might drive certain behavioral change (of course for good) among the masses on behalf of any particular brand or sometimes to support our moral duties to the society/ nation/ civilization/ environment.

How we evolve?

Since our inception, we have done a lot of experiments in our segment, namely animation, AR or other immersive technologies, which has not only helped us to hone our skills in new technologies but also helped us to identify the upcoming trends in the industry and story ahead of the curve.

Another way we have evolved so far is by making mistakes. This might sound a bit odd, but our failures are always our teachers. But we try to make sure that we do not repeat the same mistakes.

Also Read: It’s not enough to have content that is great but dial back to the objective that was set – Naveen Murali

Social responsibility in social media

Creative agencies or studios craft campaigns for other brands to convey the brands message/story to their audiences. Similarly, if an agency takes the initiative through its creativity and art to build up any powerful campaign to support any global or local causes to make the masses aware of a particular situation or take action, it will definitely help us to eradicate certain problems of our society or environment.