: #SMLive Season 6: The future of the Creator Economy #IndiaNEWS #SM Live In a panel session, experts discuss the future of the creator economy at #SMLive 2022, Social Samosa’s marquee annual conference,

#SMLive Season 6: The future of the Creator Economy #IndiaNEWS #SM Live
In a panel session, experts discuss the future of the creator economy at #SMLive 2022, Social Samosa’s marquee annual conference, organized on World Social Media Day.

Social media platforms are evolving and are becoming more and more versatile. They are trying to build the community and nurture it. Rohit Raj, Arushi Sethi, Vinay Pillai, and Karan Sonawane shed light on how creating content that entertains the audience and adapting to diversification is the key to sustaining the creator economy.

Rohit Raj, Co-Founder & CEO at BB Ki Vines Productions, expressed his views on what the future of the creator economy looks like and the power they have to shape the future and the industry. Rohit said, We are all in the first decade of the internet of content creation in India. We have seen changes in the last two years, and most of these are very dynamic. So, I would say that today, we can not envision what the future will look like, but it is definitely green and prosperous as all these platforms are coming up with different tools to empower talent. We will have to keep adapting and getting used to whatever the platforms offer and keep up with the new platforms that are coming up. ???

“The question is rhetorical. The creator economy is the future more than the future of the creator economy. That’s my thought about the economy. The future is bright!??? added Aarushi Sethi, Business Head at Pollen Zoo Media.

Also Read: Diving into the OTT Marketing Pool at #SMLive 2022

What are the key factors to building a sustainable career path or business for themselves?

Discussing how to date, a huge bunch of creators are heavily dependent on branded collabs and what should creators do to move ahead of relying on these collabs and build a sustainable career path or business for themselves. Rohit Raj mentioned, The first goal is to create content that suits the self, entertains the audience, and keeps them engaged. To sustain, you have to keep adapting.

“In India, content has rarely been monetized in any other way but ads. All of it is still ad-supported, brand supported in some way. People did not pay for content, but now OTT is changing that. Even when it comes to advertising digitally, brand monetization fits when you have a large audience. You can reach out to them in a message. At some point in time, we would love to see more consumer monetization. ???, added Vinay Pillai, Head, Clout, Pocket Aces.

“We need to stay true to what we want. Bhuvan always wanted to act and tell different stories. Now with every stage or quarter, he will get multiple platforms to tell that story, but he will have to stay true to the fact that he will have to act and figure out and find new stories to tell.