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: #SS40Under40: Influencers for their profession should be called brand endorsers says Richa Tandon #IndiaNEWS #40 Under 40 Richa Tandon, Radico Khaitan Ltd shares important takeaways from her daily

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#SS40Under40 : Influencers for their profession should be called brand endorsers says Richa Tandon #IndiaNEWS #40 Under 40
Richa Tandon, Radico Khaitan Ltd shares important takeaways from her daily life highlighting ways to manage a busy schedule, how the word influencer needs to be redefined in the industry, and more.



Richa Tandon, Brand Head, Radico Khaitan and title holder of Social Samosa 40 Under 40, 2022, talks about everyday moments that could become ‘Magic Moments, giving insights on the industry and the course of healthy competition.



3 ground rules/principles that have helped you excel in your career



a) There’s nothing right, or wrong. YOUR conviction is the key. b) It’s important to have a mentor more than a boss- someone you can look up to, and learn a new thing every time you talk to him/ herc) Identify your weaknesses first. Don’t shy away from them, work on them, even if that means learning them from your own subordinate



One takeaway from the pandemic & the whole WFH situation



I wouldn’t say it was easy, but a very important takeaway for me personally is- PRIORITIES. It helped you prioritise jobs and projects as per the ongoing scenario. Be it travel, or meetings, prioritizing helps one ensure that time is important, yours, as well as the people you’ve fixed up the meeting/call with.



What are your views on work-life balance? How do you achieve it in your daily life?



It’s imperative that one looks for ways to manage a busy schedule and turns little things into enjoyable, magic moments. For example, I have a lot of work travel, mostly very hectic and packed, but then, it gives me a chance to catch up with my school buddies. 5-star hotels don’t lure me, I’d rather stay over at a school friend’s place and have a good time, even if that is for just those few hours.



Also read: #SS40Under40: How you say it is as important as what you say – Sonal Mishra



One moment that changed your career…and how?



Honestly, I think everyone has a plenitude of everyday moments that could become ‘Magic Momentp?&HY???Y][??^?H??HYY[?]H?Y?[YK?^?Y[????H?Z[?[?Y[??]X]??H?Y???[?H]??Y^H??H?[?^H???[??H[?H]??Y^H[?Y[??H?X????H?H??Y??]??Y^H[?Y[??]?H???Z][????X??YH8?&XY?X?[?Y[?( ?????F?GfW'F?6??rf???&?WF??rG&V?G2F?B??R?fR6??R7&?72??F?R?7B?V"F?W6R6?&RF?Vv?2g&????W"F??v?&???fRW?W&?V?6P??????fW'?f66??FVBv?F???r'&?G2??FW&7Bv?F?V6??F?W"???6?6???VF????7V6?f?2???V?B?b?Ww2?"?V???r?v???RF??2?2'B?b???V?B?&?WF??r????'F?F??'&?G2??FW&7F??rv?F?V6??F?W"?WfV?F??Vv?F?W???&R6??WF?F?'2?2?&VWF?gV??B?b6?W'6R?V?F????????RF???rF?B??Rv?V?B??RF?6??vR??F?R??F??f?????GW7G'?????F??2????????7B?bF?RV??R?WBF?W&R?'WB2?&?WFW"??( ??v?F??rf?"F?RF??WFf???B????&??R?V?F??'2f?"GfW'F?6W'2'V?2v?gFW"G???rF??2?????????&v??2F?B??RF?????VVBF?&R&??VBg&??F?Rf?????v??????F?Rv?&B( ???f?VV?6W"


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