: Publicis Groupe India appoints former McKinsey Partner Lalatendu Das as CEO Performics India #IndiaNEWS #Industry Updates Lalatendu Das as CEO of Performics India will further expand and strengthen

Publicis Groupe India appoints former McKinsey Partner Lalatendu Das as CEO Performics India #IndiaNEWS #Industry Updates
Lalatendu Das as CEO of Performics India will further expand and strengthen the Groupe’s market-leading capabilities in digital media, data, and technology.

Lalatendu Das, joins Publicis as CEO of Performics India, after almost 10 years with McKinsey, where he was Partner, Core founding member of McKinsey Digital Labs in Asia Pacific and co-lead McKinsey Digital and Technology practice, Asia Pacific.

Das specializes in digital business transformation for brands and brings a wide spectrum of experience; over 22 years in digital-led transformation, consulting, and large-scale operations across India, SE Asia, the Middle East, and North America. Prior to McKinsey, Das has led numerous large-scale operating responsibilities in Tata Consultancy Services across India, Western Europe and North America for more than a decade. He is an engineer and an Executive Postgraduate in Business Management from IIM Ahmedabad.

After having spent 9 years with Publicis Groupe, Pallav Jain, and Sarfaraz Khimani, Co-CEOs of Performics India have decided to step down from their current roles and move into a more developmental role on certain pivotal central initiatives for the Groupe.

They will also focus on the fast-evolving start-up space in their personal capacity once they complete the transition from their current role in Performics. The transition will take place over the next few months.

Jain and Khimani have been a strong pillar of growth for Performics, Publicis Media and now the Groupe. Under their outstanding leadership, Performics has gone on to become one of India’s largest performance marketing agencies with a dominant presence of clients across various industry verticals including FMCG, Banking and Financial Services, Insurance, OTT, Gaming, Fintech, and Health Tech.

Vishal Sampat, Sarfaraz, and Pallav co-founded Convonix in 2003 and came into the Publicis fold as part of the Convonix acquisition by the Groupe. After having built a very successful Convonix, first as Co-founders and then later within Starcom and Publicis Media, Jain and Khimani went on to lead Performics India in 2019 when the group converged its performance marketing mandates under Convonix and Resultrix as part of a singular entity.

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The appointment of Das as CEO of Performics India further expands and strengthens the Groupe’s market-leading capabilities in digital media, data, and technology, helping clients lead and accelerate in a Platform world.

Anupriya Acharya, CEO, Publicis Groupe South Asia said, “Pallav & Sarfaraz have continually paved the way for Performics taking the agency to great heights of success.