: Facebook’s #MyStory campaign urges to continue taking COVID-19 precautions #IndiaNEWS #Campaign Spot Facebook, in partnership with Bill & Melinda Gates Foundation (BMGF), Population Foundation

Posted in: #Campaign #IndiaNEWS #MyStory

Facebook’s #MyStory campaign urges to continue taking COVID-19 precautions #IndiaNEWS #Campaign Spot
Facebook, in partnership with Bill & Melinda Gates Foundation (BMGF), Population Foundation of India, and Love Matters India, has launched #MyStory, a campaign that spotlights the importance of taking continued precautions to curb the spread of the COVID-19

Facebook, in partnership with Bill & Melinda Gates Foundation (BMGF), Population Foundation of India, and Love Matters India, has launched #MyStory, a campaign that spotlights the importance of taking continued precautions to curb the spread of the COVID-19. The films were conceptualized as part of a behavioral change campaign with the insight that personal and relatable stories lead to “normalization??? and, in turn, greater acceptance of COVID-appropriate behaviors and vaccination.

Commenting on the campaign, Manish Chopra, Director, and Head of Partnerships, Facebook, said, “Ever since the start of the pandemic, we have been working closely with health experts and governments worldwide to direct users to authentic resources on health and encourage them to follow appropriate behaviors that can help curb the pandemic. Conceptualized in collaboration with other leading health organizations, this campaign builds on how content can be leveraged to communicate the need for following COVID-19 norms and encourages people to opt for vaccines. Each of these videos has an element of human truth, mirroring day-to-day instances in a relatable manner.

People have undergone different experiences in the past year-and-a-half, and every experience is a story in itself. The idea behind #MyStory is also to encourage these people to come forward and share their stories. At a larger level, through this campaign, we want to ‘normalize’ COVID-19 safety protocols and the need to get vaccinated. ???

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All the films in the campaign are 15-20 seconds long with impactful storytelling and a strong reveal at the end. For example, one of the videos showcases a friend who is keen to visit Goa over an upcoming long weekend but is taken to task by his friend who reminds him of the importance of observing safeguards against a possible third wave. In another video, released on Raksha Bandhan, a brother books a vaccination slot for his sister in order to showcase his love for his sister.

What makes this campaign stand out is its powerful storytelling and that many of these stories feature or are focused on women, which is important since women are critical decision-makers for health and wellbeing in their families. COVID-19 has disproportionately impacted women and girls in many different ways, said Poonam Muttreja, Population Foundation of India.