: Havas Media Group India launches planning & buying platform – CONVERGED #IndiaNEWS #Industry Updates With this launch, Havas Media Group aims to further prepare businesses for the future by optimising

Havas Media Group India launches planning & buying platform – CONVERGED #IndiaNEWS #Industry Updates
With this launch, Havas Media Group aims to further prepare businesses for the future by optimising and allowing for stronger insights, tighter targeting, and a more consistent customer journey.

Havas Media Group India has launched Converged – an identity-based planning and buying platform that aims to keep the audience and consumer behavior at the center of the media process. The Group’s new operating system – Mx intends to deliver media experiences through meaningful media engagement.

Converged enables the creation of addressable audience segments based on 1st, 2nd, or 3rd party data and helps in generating robust audience insights. It helps build target audiences across channels and is directly connected to addressable media buying channels.? As Havap?&H??[[?]H]??K?[??[?X??[?[???X??????H?X?????]YY[????[X?Y[??[ZY???X?H[??[???H?[????X[??K?????????[???XY?[??H[?XH???X????H??[????[?X?]???[XH?[?Y??S????[?[?XK]?????X??]Y?]^Y[?KHXY[??]H??????[[?????[??[??[??????[???]Y][?[]H??Y?????[??[????[?[??Y????????[Y[?[???H][??[?]???K?S?]??YYXH??[?XK?ZY8?'??][]H[??[??H?HH?]???X[]X???H?^?]?YX??[??XZ?H??H?H?HX?H??X[[??H?]?Y?]H?H[???Z[?Y??H?YY??H?]?K?XYK??????Y?????][?????[?????[?YH????HYX[?[??[??[?????[Y????Y??]H???Y?????^H[?[?X?H[H?YX??H?X????Y?Z[??[Y]?X??H?[?[Y[?[??[????X??]]?H??X???[???H]??HY?[??H[??Y[????[?H]KY?]?[??[?K??H]H?]?]HX????]Y?X?[?[???Y[?X??[?XZ?[?????????[??[???KXY8?$?Y?][???X??[?XK]??YYXK?ZY8?']??Y?[???????Y?[?[??]H???[Y?[??Y??[??XX?[H??Y??]Z?????^H???[???H??X]?[YH????Y[???x?&?H^?]Y???[?YH?][???]?]??Y[??[?Y][?[]H???????]?H]?[?[?HYX[?[??[YYXH^?Y[????????[Y????H??]??YYXH??[?XH][???[??[???^Z[??]??H???T??QX?Y???????X[?[[??K?

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