: #ExpertSpeak: Creative Leaders on why these global campaigns need to be on your watchlist… #IndiaNEWS #Campaign Spot They say there is no perfect time to celebrate the absolute creativity thriving

Posted in: #Campaign #ExpertSpeak #IndiaNEWS

#ExpertSpeak : Creative Leaders on why these global campaigns need to be on your watchlist… #IndiaNEWS #Campaign Spot
They say there is no perfect time to celebrate the absolute creativity thriving in the world today. Taking cue from the thought, we spoke to a few advertising leaders to know their favourite Cannes Lions 2021 winning campaigns at the global stage.

Cannes Lions 2021 festival of creativity culminated last month virtually amidst much hullaballoo and claps of appreciation from across the world. The ones which stood out carried the merits of excellent storytelling, hard-hitting message, on-point execution, brilliant concepts, and the courage to inspire millions of others to communicate the need of the hour.

Marrying brand purpose with the ad narrative, brands like Reddit and Essity Libresse/ Bodyform’s scored themselves a spot among the favorites list of most of the industry experts we spoke to. Other brands that found a spot on the list include Diesel, Aguila, Tide Burger King, and more.

Experts Take:

Santosh Padhi, Chief Creative Officer & Co-Founder, Taproot Dentsu

1. Aguila Beer cap project

Which asked beer drinkers to eat or drink water before they consume beer/alcohol, by simply putting the famous food and water brands on the cap of their beer bottle to remind people to have water or grab a bite. Drinking on an empty stomach can have many unwanted effects, impacting many internal organs as well.

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