: National Handloom Day: Experts on its revival, future #IndiaNEWS #Features By Puja GuptaNew Delhi, Aug 7 (IANSlife) What makes Indias handloom textiles and craft heritage so exquisite is the diverse

National Handloom Day: Experts on its revival, future #IndiaNEWS #Features
By Puja GuptaNew Delhi, Aug 7 (IANSlife) What makes Indias handloom textiles and craft heritage so exquisite is the diverse craftsmanship unique to each geographical community across the country. The intricacy and fine artistry of artisans and craftsmen remains unmatched in the world.
National Handloom Day 2021 honours the weavers across the country and showcases the legacy of the Indian handloom industry. It aims to revive the industry, increase awareness and increase the interest and contribution towards the socio-economic development of the weavers.
IANSlife spoke to a few designers who excel in this craft to find out their views on the future handloom.
Anavila Misra
My labels core philosophy is Mindful creation leads to mindful consumption. In the year 2011 we launched the first handwoven linen sari and that created a disruption in the sari sector. We started on the premise of creating meaningful and contemporary fashion by utilising handlooms, handwoven fabrics and following the path of slow creation. We have been working with various artisan clusters and weavers from the very beginning and this relationship has evolved over the years.
Working with natural raw materials and creating value for all hands and minds involved in process leads to mindful creations. Creating sustainable employment is the core to our sustainability promise as a brand and we keep the framework of sustainability at the heart of our thinking and develop designs and processes which support this philosophy. Going forward, we want to continue creating greater value through our work for all the stakeholders including the consumers.
Ritu Kumar
I have been working with handlooms for over fifty years now, from my early days in Calcutta till today. When I started, I was deeply enamoured by the women who produced handloom, their dedication and skill, and I wanted to create a platform for them to showcase their wares. That ethos has remained at the crux of Ritu Kumar. Since then, we have worked with craftspeople from across the country, incorporating their different designs and fabrics into our design language. For example, we worked with the weavers of Banaras to weave special sarees and fabrics for Ritu Kumar as part of our revival project which spread over 2 to 3 years. We also regularly use 100 per cent muslin, the heritage fabric of India which is handwoven, known for its delicate finish. People want to wear and celebrate handloom our journey is a testament to that fact.
We have also worked tirelessly to revive lost handicrafts our countrys weaving community is large and in need of our help. To buy handloom and to support the weaving community is akin to supporting and sustaining a cornerstone of our culture.

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