: Pocket Aces Elevates Co-Founder Aditi Shrivastava to CEO #IndiaNEWS #Industry Updates Aditi has been credited with spearheading the Company’s revenue expansion, setting up its influencer management

Pocket Aces Elevates Co-Founder Aditi Shrivastava to CEO #IndiaNEWS #Industry Updates
Aditi has been credited with spearheading the Company’s revenue expansion, setting up its influencer management division, and also leading the growth of Pocket Aces since its inception.

Pocket Aces, Indias digital entertainment company, today announced the elevation of Co-founder Aditi Shrivastava to the newly created position of Chief Executive Officer. Before this, Aditi spearheaded the Company’s revenue expansion, set up its influencer management division, and also led the growth of Dice Media, one of India’s most loved premium content studios. Ashwin Suresh and Anirudh Pandita, Founders of Pocket Aces, will continue to remain shareholders and members of the Board of Directors of the Company, while running Loco, the game streaming platform incubated at Pocket Aces, which was recently spun-off into a separate entity. Aditi will also continue to be a Board member.

Ashwin Suresh, Founder, Pocket Aces said, “Over the past few years Pocket Aces has cemented its leadership position within the digital entertainment ecosystem while championing the overall growth of the industry. In addition to building out monetization for the Social Distribution business and overseeing the growth of Clout, Aditi also put together an impressive slate of shows for the Studio business. Under her new mandate as CEO and supported by a capable leadership team with a healthy mix of industry experience, first-principles thinking, and creative innovation, Aditi is all set to write the next chapter in the Pocket Aces growth story. We are in the first innings of the digital media revolution and I am excited to see Aditi and our leadership team take Pocket Aces to new heights. ???

Anirudh Pandita, Founder, Pocket Aces added, “Pocket Aces has set the pace for innovation in digital entertainment and we are more confident than ever of delivering on our promise of solving boredom. The Pocket Aces leadership team led by Aditi, has the right mix of industry veterans and new-age digital-first thinkers, to execute on the exponential growth opportunity that we see in entertainment. Aditi has played a pivotal part in getting the company to where we are today and I am excited to see the new heights she will help the company scale with this expanded mandate. ???

Widely considered a culture creator for digital audiences, Pocket Aces reaches over 50 million people on a weekly basis clocking over 700 million video views every month. The Company has grown its revenue 7x in the last 3 years and is on track to become profitable this year. Spearheading this growth alongside Aditi, and leading a team of 180+ creative and business professionals, is a pedigreed and diverse management team with decades of industry experience well poised to deliver high-quality content and profitability at scale.