: Noida Startups Innovative IoT Containers Help Fruits Stay Farm-Fresh Up to 4 Weeks #IndiaNEWS #Agriculture Superplum, a Noida-based startup, has a unique and innovative cold chain solution for fresh

Noida Startups Innovative IoT Containers Help Fruits Stay Farm-Fresh Up to 4 Weeks #IndiaNEWS #Agriculture
Superplum, a Noida-based startup, has a unique and innovative cold chain solution for fresh fruit produce called the Fresherator. This container, which can attach itself to any 24-feet truck, has the ability to transport four to seven tonnes of fruit from the farm and keep it fresh up to four weeks at a stretch. In other words, Fresharator offers a unique cold chain storage and transport solution for India’s underserved fresh fruit market.
“The Fresherator container converts any truck into a state-of-the-art Reefer vehicle with remote management of temperature, oxygen, humidity, and ethylene levels of fresh produce. The solution can also automatically adjust ideal settings, depending on the fruits being carried from point A to point B. It drastically increases the availability of refrigerated transport and lowers costs as well. The company has successfully carried fresh produce across over 1,50,000 km over the last year and will be scaling up its network over the next few years. The system is integrated with the company’s software management system to provide reliability and predictability. Therefore, it provides better quality and fresh fruits to the consumer,??? Shobhit Gupta, who launched Superplum in February 2020, a month before the first COVID-19 lockdown in India, tells The Better India.
Why is this necessary for India’s fresh fruit produce market?
While India is blessed with many farmlands that produce different varieties of fruits, the country is still a net importer. Compared to vegetables, spices and other produce that travels reasonably well, fruits are far more perishable. The lack of a robust cold chain delivery system means that a large chunk of Indias fresh fruit produce ripen quickly and spoil long before they reach consumers.
The lack of farm-level infrastructure, a modern supply chain, and cold chain transport leads to 25% to 30% food wastage and overall low quality. In fact, according to Shobhit, less than 2% of the fresh produce sold is transported in a cold chain, decreasing the overall efficiency of the sector. Equipment such as the Fresharator helps in reducing this sort of wastage and generating more demand for locally produced fresh produce.
“Custom engineered from scratch, the Fresharator works like any refrigerated container. Fruits generate ethylene which can accelerate ripening if they’re left too long out in the open. With a standard IoT (Internet of Things) system, which we operate through our cellular network, we can remotely control temperature, humidity, oxygen and ethylene levels. Our team can update and send commands to the system quite proactively. For example, the Fresherator can facilitate ethylene extraction and create a zero-oxygen environment for some fruits.

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