: Meet 10 Inspiring Indians Who Became Protectors Helped Thousands Survive the Pandemic #IndiaNEWS #India This article has been published in partnership with Dettol India. There’s no doubt that
Meet 10 Inspiring Indians Who Became Protectors Helped Thousands Survive the Pandemic #IndiaNEWS #India
This article has been published in partnership with Dettol India.
There’s no doubt that India struggled during the second wave of the coronavirus pandemic. As thousands were in desperate need of basic medical facilities like ambulances, hospital beds or even oxygen cylinders, some took this adversity as an opportunity to go above and beyond to help people selflessly.
Several ordinary citizens came together to fight the good fight against COVID-19 as nothing short of heroes. These are individuals, just like you and me, with financial constraints, limited resources or dependent family members. But, the limitations in their personal lives have not deterred them, rather encouraged such heroes to help those in need, in whatever way possible.
To recognise their noble efforts, Dettol—a germ protection brand under Reckitt in partnership with The Better India—recently launched a new campaign called #DettolSalutes to pay tribute to 100 unsung heroes of the pandemic. To do so, as part of the campaign the company has replaced the brand logo of Dettol on its liquid hand wash packs with an image of protectors and their inspiring stories.
Talking about the vision behind such an initiative, Dilen Gandhi, regional marketing director, South Asia — Health and Nutrition, said, “During the second wave, hope was subdued. It was replaced by panic, fear and a sense of hopelessness. We realised that the positive actions and support of others around gave people hope and so we decided to tell these stories. ???
Encapsulating the inspiring stories of hope and self-sacrifice of our COVID heroes, Dettol will be selling almost 4 million #DettolSalute packs on e-commerce channels and across 5 lakh stores in India. Each story of the COVID protectors outlines the positive impact even individual efforts can have on an entire nation. Here are some of the inspiring stories of COVID heroes being honoured by their campaign:
Sathya Sankaran
Mounted atop bicycles, Sathya Sankaran with a group of 650 volunteer cyclists is running an initiative to deliver food, medicine and other essentials to COVID-19 patients and senior citizens. They aim to tackle not one but two global crises — the pandemic and environmental degradation.
With more than 100 deliveries a day, Sathya’s Relief Riders are operating in 10 cities namely- Bengaluru, Chennai, Hyderabad, Mumbai, Hubli-Dharwad, Silvassa, Guwahati, Gurugram, Jaipur and Belagavi. They take all necessary precautions to safely deliver your supplies, even during a lockdown. And they do it all without adding a single ounce of carbon emission to the environment.
Malleshwar Rao
A humble man from Hyderabad, Malleshwar Rao is refilling 70-80 oxygen cylinders each day from Cherlapally Industrial Area and delivers them to Durgabai Deshmukh Hospital and Tirumala Hospital on his four-wheeler.
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