: #ArrestCorona: Decoding the role of regional elements in Bengaluru City Police’s long-running campaign #IndiaNEWS #Samosa Snippets Over the last year, Bengaluru City Police has been adding to the

Posted in: #ArrestCorona #IndiaNEWS #Samosa

#ArrestCorona : Decoding the role of regional elements in Bengaluru City Police’s long-running campaign #IndiaNEWS #Samosa Snippets
Over the last year, Bengaluru City Police has been adding to the narrative around the #ArrestCorona PSA campaign with celebrities, quirky content, comics, and more. We take a look at the various tactics involved, understanding what made the campaign engaging & sustainable.

With COVID-19 still being a mystery to a great extent and a lockdown underway, the months of March and April were some of the most chaotic in 2020. Timely information dissemination was extremely important to keep people apprised of the situation as well as reassure them. This is where government authorities with a presence on social media started leveraging social media to the hilt. For Bengaluru City Police, the efforts took the shape of #ArrestCorona, a PSA campaign that is still running. They used it to keep people calm, entertained, and of course, informed.

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