: 5 Actionable tips on building your brand presence online #IndiaNEWS #How To Whether you’re a new brand just starting out, or you are an established brand looking to build your presence online, it

5 Actionable tips on building your brand presence online #IndiaNEWS #How To
Whether you’re a new brand just starting out, or you are an established brand looking to build your presence online, it can be tricky to know where to start.

Once you have built a presence and your brand becomes recognizable to your target audience, it becomes one of the most valuable assets a company owns so it’s important to get the basics right to give you the best possible chance of establishing a well-loved brand.

According to a Nielson survey, 59% of consumers prefer to buy new products from brands familiar to them. The power of your brand helps you to launch new products successfully as customers are already familiar with your brand and what to expect in terms of quality and customer service.

For newly established brands, it can be daunting. You may be competing against already established and loved brands within your sector and that’s why it’s important for you to find ways to stand out and to build your brand online.

What is a brand?

Simply put, your brand is defined by a customer’s overall perception of your business.

The founder of Amazon, Jeff Bezos, says it even better: “Your brand is what other people say about you when you’re not in the room. ???

Taking that concept, your brand is essentially your reputation.

Building a brand, therefore, doesn’t happen overnight. Just like building a strong reputation takes months and even years before it becomes established, think of your brand in the same way. It is a constantly evolving process and one that you should never think of as ‘done’.

As quickly as you can build positive brand sentiment, it can all be quickly undone if you take your eye off the ball. Relationships with customers need to be nurtured and this requires strategy. You can’t simply wing it and hope for the best.

In order to build your brand, especially online, you need to consistently deliver positive outcomes for your customers, including the quality of your product/service combined with outstanding customer service and communication, but more than this, you have to make sure you stand out.

Make the experience with your brand memorable.

How do you do this? Start by looking at the basics and follow these five actionable steps to help ensure you get your brand on the right track and improve your opportunities of building your brand online.

1. Determine your target audience

Understanding your target audience is a fundamental step in creating a good brand-building strategy. The more you know about the people that are buying your products or services, the easier it will be for you to adjust your content strategies and communication plans accordingly.