: Snapchat announces the launch of Creator Marketplace #IndiaNEWS #News In an effort to create more monetizable opportunities for creators and streamline the process of collaborating with brands, Snapchat

Snapchat announces the launch of Creator Marketplace #IndiaNEWS #News
In an effort to create more monetizable opportunities for creators and streamline the process of collaborating with brands, Snapchat will be launching a Creator Marketplace. The social media app is also adding new titles to the Snap Originals library.

Lens Creators, Lens Developers, Lens Partners, Snap Stars, AR Creators, and the creative community on Snapchat will now directly be a part of the advertising ecosystem through Creator Marketplace.

Brands and businesses on the platform, who desire to enter into a creative collaboration can search for creators, filter out the search results on the basis of location, budget, category, specialization, and browse through the profiles highlighting important information about them.

Initially, the marketplace will only be accessible to connect with AR Creators in Snap’s Lens Network to build AR experiences and will be eventually opened up for the entire community of Creators and Snap Stars.

The marketplace will be launched later in the month to partner with a select group of AR Creators through 2021, and in early 2022 it will be expanded for the whole community of Snap Creators.

Further, building on the popularity of Snap Originals and the slate filled with over 120 original series, that 85% of the Gen Z population watched in the second half of last year (as per Snaps internal data), Snapchat has announced new additions.

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