: Indias First Design Agency Was Born Out of the Resolve of Three College Kids in 89 #IndiaNEWS #Design When National Institute of Design (NID) batchmates Ashwini Deshpande, Partho Guha and Ashish Deshpande

Indias First Design Agency Was Born Out of the Resolve of Three College Kids in 89 #IndiaNEWS #Design
When National Institute of Design (NID) batchmates Ashwini Deshpande, Partho Guha and Ashish Deshpande visited a Chartered Accountant (CA) in 1989 to understand the process of registering their company, Elephant Design, they were in for a shock.
The CA advised them to start a partnership company instead of a private limited one because the latter was “very difficult to dissolve???. In other words, the CA was sure as daylight that the company would close shop in no time. On 1 May, this pioneering design agency celebrates its 32nd year in the business which has seen them give life to household products and brands like Britannia Marie Gold, Tata Salt, Gillette Guard, Kurkure, ICICI Bank, Paper Boat, Viacom18, Uber, Amazon Easy and Indian Super League (ISL), amongst others.
“We have designed every single product for Symphony, the world’s largest air cooler brand for over 30 years. Ashish was invited to be on the Board of this listed company last year. There could not be a better testimony to the value added by design,??? says co-founder Ashwini Deshpande, in an exclusive conversation with The Better India.
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