: Brand Saga: Decoding Whirlpool’s way of building ‘cool’ bonds #IndiaNEWS #Brand Saga Starting off from where we left last week, the Whirlpool India advertising journey has been committed to

Brand Saga: Decoding Whirlpool’s way of building ‘cool’ bonds #IndiaNEWS #Brand Saga
Starting off from where we left last week, the Whirlpool India advertising journey has been committed to making strong bonds through its ‘cool’ marketing tactics. Let’s dig further into the brand’s efforts to reach the maximum audience through its product advertisements.

In the year 2018, Whirlpool roped in Kriti Sanon and Late Sushant Singh Rajput as the brand ambassadors- a youthful and energetic push for the Whirlpool India advertising journey- for its new range of appliances while the rumors of the couple dating raised eyeballs post the launch of their movie ‘Raabta’.

With an objective to strengthen the emotional equity the brand enjoys, the celebs were brought on board to increase the affinity among new-age Indians. As a part of Whirlpool’s 3D Cool Inverter AC campaign, both Sanon and Singh starred in their television commercial and continued to feature in the brand’s campaigns later.

In the same year, the brand kicked off their new campaign for their Intellifresh range of refrigerators with their brand ambassadors, as the duo pointed out the freshness of the food that stays for days on with the help of Intellifresh refrigerator.

The TVC promoted the range as an ideal addition to the household with its innovative Adaptative Intelligence (AI) Technology. The campaign presented a quirky take on how the Intellifresh refrigerator is a couplep?&H?]?????Y[?? ??????????X?X??][???H?Y????????H][??[??H?[??H??]H?H???P????????YH?Y??Y??]???HXY?X??????Y??Z???][???]?[????[??]8?$???Y[??]??Y?[?X[?Y?X??[???X?[]Y????YH?]Y?Y[???X??Z?HH??????????Y??Y??Y??]???][??[??H????P??[[?KH????[?XHY???[??????^H?[X??YY]H???Y?]Z[??H??X???X?Y?X?][??[??X]???[Y?Z[??]??H???[Y???H??[?X??Y????HX?Y?[???[?[?HX??]??????????????????????????????????[?[??H????[?[Q????Y??Y??]?????Y?H
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