: Paytm: India’s most-valued unicorn has spread itself too thin by experimenting with new services #IndiaNEWS On February 19, India’s most valued tech startup expanded its stockbroking services to

Paytm: India’s most-valued unicorn has spread itself too thin by experimenting with new services #IndiaNEWS
On February 19, India’s most valued tech startup expanded its stockbroking services to include futures and options trading. With this new feature, the 10-year-old fintech firm set itself up to compete with the more established tech-savvy brokers such as Zerodha and Upstox as well as legacy trading platforms such as Sharekhan and Angel Broking. The move also put Softbank-backed Paytm in direct competition with broking arms of large Indian banks such as HDFC Securities and ICICI Securities.Paytm’s unique selling proposition, which it probably hopes will help it win despite the intense competition, is that it is offering the “lowest brokerage???. The company charges investors just Rs 10 ([CO].13) for each future and options trade, nearly half of its popular rivals. Such expansion and undercutting are nothing new to Paytm and its parent firm One97 Communications.Over the years, Paytm, which started as a mobile wallet, has diversified into financial services – such as insurance sales, wealth management and digital gold – travel and movie ticketing, fantasy sports, e-commerce and also launched a payments bank (a bank operating on a smaller scale without involving any credit risk), among other things. In many of these segments, Paytm has tried to carpet bomb existing players with lower service costs, discounts and cashback. While experimenting with new services and spending...Read more

Stock Market NEWS Best intraday tips Intraday Stocks below 100