: Three ways in which employers can help fight vaccine hesitancy #IndiaNEWS Ending the pandemic depends on achieving herd immunity, estimated at 70% or even 80% to 90% of a population. With some 30%

Three ways in which employers can help fight vaccine hesitancy #IndiaNEWS
Ending the pandemic depends on achieving herd immunity, estimated at 70% or even 80% to 90% of a population. With some 30% of Americans telling pollsters they have no interest in getting vaccinated, that is cutting it a bit close. The numbers are even worse in many other countries.In the fight against vaccine scepticism, employers can play a key role. This is not only because it is an important precaution for the health and safety of their employees, but also because a recent survey shows people around the world, including in the United States, tend to trust their employers more than governments or the media. Moreover, Republicans, who are more likely to say they will not get the vaccine, are also generally much more trusting of business, suggesting employers may be able to have more influence on them than journalists or health experts.As someone who studies how companies communicate with their employees, I have three research-based tips that can make their efforts more effective. 1. Building trustAlthough many workers say they trust their employers more than some other institutions, trust erosion has been a prominent global issue. Just 61% of participants in the survey referenced above, conducted by public relations consultancy Edelman, said they trust businesses to do the right thing.That is why it is essential for companies to communicate with employees in a...Read more

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